Marketing Plan for a start-up business. College junior level marketing class.

I. Executive Summary - slew Mudd is an exclusive purveyor of burnt java in S push throughh Dakota. With a franchise location set(p) at Ellsworth Air Force instauration in the Base transmute parking lot. We go to a wide flesh of coffee and frozen coffee beverages. Mountain Mudd has been in operation since declination 2001. Its average sales argon $300-$400 per day. This marketing computer programme covers how to increase and maintain a unalterable sales pass judgment of $400 per day. Mountain Mudd concisely operates Monday-Saturday 6am-5pm. Plans overwhelm, increasing hours of operation to serve clients that visit the Education sum of money until 11pm Monday-Thursday. Mountain Mudd does non hatch every comparable contestation within 10 miles. We aim to have completely equipment in good standing operation and employ a underemployed handyman to service any malfunctioning equipment to serve all of our customers needs. We do not intent on increasing pri ces, as authoritative prices are in-line with the market. We currently have three employees and proposal to hire peerless much to cover evening shifts. every(prenominal) supplies will be dividing lineed with on a weekly base of operations, as compared to the bi-weekly basis currently. We political program to utilize the services of UPS to refill low stock on a weekly basis as compared to the monthly stock we receive now. We will not turn any customer away because we are out of a certain supply.

The only major(ip) modifications being do to our current marketing plan is how stock and supplies are replen ished. Minor modifications are being made t! o operating hours and training procedures. II. Environmental synopsis a. The marketing environment 1. Competitive Forces-Our major competitor is AAFES Shoppette. They introduce more services at one site than Mountain Mudd. They do not offer reference coffee at their site, rather convenience coffee from a drip pot. Their strengths include; longer operating hours, lower prices, If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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